SelfMailKit vs Klaviyo
Discover why SelfMailKit offers better pricing for growing businesses and unique features that Klaviyo doesn't provide

Pricing Comparison: A Better Deal for Growing Businesses
Klaviyo's pricing is determined by the number of active profiles and can escalate rapidly. With their updated profile compliance policy (starting February 2025), you might incur higher costs even if your contact list remains unchanged. SelfMailKit provides clear and straightforward pricing based on email usage.
Send one email/month to: | SelfMailKit | Klaviyo | Savings |
---|---|---|---|
250 contacts/active profiles | Free | Free | |
1,500 contacts/active profiles | Free | $45 | Save $45 |
5,000 contacts/active profiles | Free | $100 | Save $100 |
10,000 contacts/active profiles | $21 | $150 | Save $129 |
60,000 contacts/active profiles | $44 | $860 | Save $816 |
*Based on Klaviyo pricing as of January 2025. SelfMailKit pricing includes all email types.
Unique Features You Won't Find in Klaviyo
SelfMailKit offers several unique features that set it apart from Klaviyo and other email marketing platforms.
Native Email Inbox
Send, receive, and reply to emails directly from the dashboard. No need for separate email clients.
All Email Types Included
Transactional, marketing, and newsletter emails all included in one price.
Full Infrastructure Control (Self-Hosted version)
Self-hosted option available with complete source code access and AWS-based deployment.
Unlimited Domains
Add unlimited domains and manage multiple projects in one place.
Always Free Support
Email support is always free, unlike Klaviyo's 60-day limitation.
Cheapest Email Marketing
SelfMailKit is the cheapest email marketing platform. It is 10x cheaper than Klaviyo.
Feature-by-Feature Comparison
See how SelfMailKit compares to Klaviyo across all major features
Feature | SelfMailKit | Klaviyo |
---|---|---|
Pricing Model | Generous free tier, very cheap for growing businesses | Pay per active profile (250 profiles free, then $20+ monthly) |
Email Cost Structure | All email types included (transactional, marketing, newsletters) | Separate pricing for email marketing vs transactional |
Advanced template validation | Spam score analysis, link & image validation, performance optimization and more at no cost | No Advanced template validation |
Native Email Inbox | Built-in inbox for receiving and replying to emails | No native inbox functionality |
Template Editors | Notion-like editor with HTML import from other builders, HTML/CSS code editor and drag-and-drop editor | Drag-and-drop editor |
Contact Management | Unlimited contacts, CSV import, API sync | Limited by pricing tiers based on active profiles |
Email Personalization | Dynamic content and personalization | Advanced personalization and dynamic content |
Analytics & Reporting | Real-time analytics, open/click tracking, bounce reports | Advanced analytics and reporting |
Team Collaboration | Built-in team features with granular permissions | Team collaboration features |
Custom Domains | Unlimited domains with easy setup | Limited domains |
Email Authentication | DKIM, SPF, DMARC setup out of the box | Email authentication support |
Infrastructure Control | Full control with self-hosted option, AWS-based | SaaS-only, no infrastructure control |
Customer Support | Always free email support, priority support available | Email support free for 60 days only, then paid |
SMS Marketing | Not available | Built-in SMS marketing |
Ecommerce Integrations | API-first approach, webhook support | Deep ecommerce platform integrations |
UI/UX | Modern interface with dark/light mode | Modern ecommerce-focused interface |
Transactional Emails | Included in all plans with real-time delivery stats | Separate pricing and limited in lower tiers |
Pricing Model
SelfMailKit
Klaviyo
Email Cost Structure
SelfMailKit
Klaviyo
Advanced template validation
SelfMailKit
Klaviyo
Native Email Inbox
SelfMailKit
Klaviyo
Template Editors
SelfMailKit
Klaviyo
Contact Management
SelfMailKit
Klaviyo
Email Personalization
SelfMailKit
Klaviyo
Analytics & Reporting
SelfMailKit
Klaviyo
Team Collaboration
SelfMailKit
Klaviyo
Custom Domains
SelfMailKit
Klaviyo
Email Authentication
SelfMailKit
Klaviyo
Infrastructure Control
SelfMailKit
Klaviyo
Customer Support
SelfMailKit
Klaviyo
SMS Marketing
SelfMailKit
Klaviyo
Ecommerce Integrations
SelfMailKit
Klaviyo
UI/UX
SelfMailKit
Klaviyo
Transactional Emails
SelfMailKit
Klaviyo
Frequently Asked Questions
Still have questions? Email us at support@selfmailkit.com
Ready to switch from Klaviyo to SelfMailKit?
Get Started Free →- 5,000 emails free monthly
- Native inbox included
- All email types included
- Always free support
- No credit card required