Contact Analytics Got Better!
With this release, the main focus was on improving metrics for contacts, making it easier to analyze them and export the data.
Rich Audience Contacts
Gain deep insights into your audience with rich, per-contact analytics. It is now easier to see the audience metrics with the open, click, bounce, and complaint rates.
Detailed Contact Page
You can now view detailed analytics for every contact in your audience. You can instantly see each contact's open, click, bounce, and complaint rates and stats. This makes understanding your audience and optimizing your campaigns easier than ever.
The new contact analytics dashboard provides a comprehensive view of each contact's journey: delivered, opened, clicked, bounced, and complained. You can also see the last actions, such as when a contact last opened or clicked an email. This is presented in a clean, easy-to-read interface, helping you make smarter decisions and improve deliverability.
Export with Rich Analytics
Need to analyze your data elsewhere? You can now export your contacts with all their rich analytics included. The export contains every metric, such as open rates, click rates, bounce rates, complaint rates, and the stats. This makes it easy to create custom reports, analyze trends, or integrate with your other tools.