When it comes to email marketing for ecommerce, Omnisend sits at the top of the pile. It offers a ton of powerful features, including customizable templates, segmentation tools, and multi-channel support.
It's little wonder over 125,000 users trust it. But is it really the best option for you?
That's the question we're here to answer today. In this article, we'll break down the top 10 Omnisend alternatives to help you find the perfect fit for your marketing strategy.
Looking for alternatives to other email platforms? We've also created comprehensive guides for best Mailchimp alternatives, top Klaviyo alternatives, and best SendGrid alternatives.
Table of Contents
- What is Omnisend?
- Why consider Omnisend alternatives?
- Omnisend pricing
- 10 Best Omnisend alternatives
- Omnisend Alternatives Comparison Table
- Choose the best Omnisend alternative for your business
- Frequently Asked Questions
What is Omnisend?
Before diving into alternatives, let's give Omnisend its dues and highlight some of its strengths.
Simply put: Omnisend is an ecommerce email marketing giant. It integrates seamlessly with top ecommerce platforms like Shopify, Wix, WordPress, and WooCommerce, making it a strong choice for smaller online stores.
The platform lets you create stunning campaigns with ease, thanks to its collection of customizable templates. These templates are designed to boost sales, offering interesting ecommerce-focused elements, including product integrations - direct from your store - and customer-specific coupon codes.
The segmentation tools also let you tailor messages to specific groups rather than sending generic email blasts to your entire list, which can ruin the customer experience.
Omnisend goes beyond email, supporting SMS marketing and push notifications to help you reach your audience through multiple channels.
While its ecommerce marketing focus is undoubtedly a strength, it may leave some users with unnecessary features and without the ones they truly need. That's not to say it's a bad platform (it really isn't). But it's not the best choice for everyone.
Depending on your business model, you might find better alternatives that offer broader features elsewhere.
Why consider Omnisend alternatives?
-
Ecommerce focus: Omnisend is built for ecommerce businesses, offering plenty of integrations to boost online stores. However, your options are more limited if you need broader marketing tools beyond ecommerce.
-
Email marketing pricing: Omnisend's pricing is based on the number of contacts in your list. While it's not the most expensive option, it's also not the cheapest. Depending on your list size and needs, other platforms may offer better value.
-
SMS pricing: Omnisend charges a flat rate for SMS marketing, which can become expensive for businesses sending high volumes of messages. Other platforms offer bulk discounts.
Omnisend pricing
Omnisend uses tiered pricing based on the number of subscribers in your list.
A free plan allows up to 250 contacts and 500 emails per month.
The Standard Plan starts at $16/month, increasing with list size, and lets you send 12 emails per contact per month.
For larger businesses, the Pro Plan starts at $59/month for at least 2,500 contacts. This plan removes email-sending limits and includes advanced reporting.
For lists over 150,000 contacts, Omnisend offers enterprise-level pricing with custom quotes.
All plans support SMS marketing, but messages are charged separately. US SMS pricing is $0.015 per message, with rates varying by region.
10 Best Omnisend alternatives
Disclaimer: This article covers the best Omnisend alternatives, including our own platform, SelfMailKit. We strive to be objective. Our suggestions are based on our own research and experience.
Now it's time to dive into the best email marketing platforms to find the top Omnisend alternatives.
1. SelfMailKit
SelfMailKit is a revolutionary email marketing platform that stands out from the crowd with its unique native inbox feature and incredibly cost-effective pricing. Unlike traditional email marketing platforms, SelfMailKit offers a complete email solution that goes far beyond just sending campaigns.
With SelfMailKit, you get a native email inbox built right into the platform, allowing you to send, receive, and reply to emails directly from your dashboard. This eliminates the need for separate email clients and creates a seamless email workflow.
The platform includes all email types in one price - transactional, marketing, and newsletter emails - making it significantly more cost-effective than competitors who charge separately for different email types.
To understand what makes SelfMailKit unique compared to other platforms, read our comprehensive analysis: Why SelfMailKit.com is different.
Top features
• Native email inbox - Send, receive, and reply to emails directly from the dashboard
• All email types included - Transactional, marketing, and newsletter emails in one price
• Advanced template validation - Spam score analysis, link & image validation, performance optimization
• Multiple template editors - Notion-like editor, HTML/CSS code editor, and drag-and-drop editor
• Unlimited domains - Add unlimited domains and manage multiple projects
• Full infrastructure control - Self-hosted option with complete source code access
• Always free support - Email support is always free, unlike competitors' limitations
• API-first approach - Webhook support and seamless integrations
Pricing
SelfMailKit offers the most generous free tier in the industry:
- Free: Up to 5,000 emails per month
- Cloud Plan: $21/month for 10,000 emails (includes all features)
- Connect Plan: $16/month for 10,000 emails (bring your own SMTP)
All plans include unlimited contacts, all email types, native inbox, and always free support.
Why choose SelfMailKit over Omnisend?
• Massive cost savings - Up to 10x cheaper than Omnisend for most use cases
• Native inbox functionality - Unique feature not available in Omnisend or most competitors
• All email types included - No separate charges for transactional vs marketing emails
• Unlimited domains - Manage multiple projects without additional costs
• Always free support - No time limitations on customer support
• Full control option - Self-hosted version available with complete source code access
• Advanced template validation - Built-in spam score analysis and optimization tools
For detailed pricing comparisons and cost analysis, check our SelfMailKit Cloud pricing comparison.
2. Brevo
Brevo stands out as a comprehensive email marketing solution that brings together multiple communication channels under one roof. Previously operating under the name Sendinblue, this platform has evolved into a robust alternative to Omnisend, particularly suited for businesses looking to expand beyond traditional email marketing.
What sets Brevo apart is its exceptional email deliverability rate of 99%, achieved through careful monitoring of sender reputations across shared IP addresses. This approach helps protect your campaigns from being impacted by other users' poor sending practices.
The platform's intuitive drag-and-drop editor simplifies email creation, allowing users to build custom templates while maintaining full control over design elements. Real-time device previews ensure your emails look great across all platforms.
Brevo incorporates artificial intelligence to enhance campaign performance, automatically generating compelling email copy and subject lines while determining optimal send times for individual contacts.
Where Brevo truly shines is its multi-channel approach, supporting not just email and SMS, but also WhatsApp messaging and push notifications, creating one of the most versatile marketing ecosystems available.
Top features
• Multi-channel messaging (email, SMS, WhatsApp, push notifications)
• Sophisticated automation workflows and audience segmentation
• Integrated CRM system for comprehensive contact management
• Intuitive drag-and-drop email builder with professional templates
• Split testing capabilities and comprehensive analytics
• Transactional email and SMS functionality
• Built-in landing page creator and signup forms
• Video conferencing and appointment scheduling tools
Pricing
Brevo provides a generous free tier supporting up to 300 daily email sends.
Entry-level paid plans begin at $9 monthly, eliminating daily sending restrictions. The $18/month tier unlocks advanced capabilities including marketing automation, split testing, and landing page creation.
Enterprise customers can access dedicated IP addresses for enhanced deliverability through higher-tier plans.
SMS functionality uses a prepaid credit system at $0.0109 per credit, while WhatsApp messaging costs $0.03 per message.
Why choose Brevo over Omnisend?
• Brevo offers broader multichannel reach with WhatsApp and push notifications beyond Omnisend's capabilities
• The integrated CRM eliminates dependency on external customer management tools
• More affordable pricing structure with a substantial free tier
• Built-in video calling and meeting scheduling for direct customer engagement
• Enhanced segmentation and dynamic content capabilities for superior personalization
3. Klaviyo
Klaviyo has established itself as a leading email and SMS marketing solution specifically designed for ecommerce businesses, positioning it as a direct alternative to Omnisend. The platform seamlessly connects with major ecommerce systems including Shopify, WooCommerce, and other popular online store platforms.
The platform's strength lies in its sophisticated AI-powered analytics that analyze customer behavior patterns to create highly targeted campaigns. This intelligence enables businesses to connect with customers at optimal moments, suggest products that align with their purchasing patterns, and measure performance against industry standards.
Klaviyo's unified control panel brings together email, SMS, customer reviews, and push notifications, creating a streamlined experience for managing all marketing communications from a single location.
Top features
• Automated email and SMS campaign creation
• Machine learning-powered customer insights
• Split testing functionality
• Ready-to-use email templates
• Comprehensive SMS marketing tools
• Live performance tracking and reporting
• Lead capture forms and popup tools
Pricing
Klaviyo provides a free tier accommodating up to 250 contacts with 500 monthly email sends, similar to Omnisend's offering, but includes an additional 150 SMS credits at no cost.
Paid subscriptions begin at $20 monthly for email marketing services, permitting up to 10 messages per subscriber. Costs increase proportionally with list growth. SMS rates start at $0.012 per message, with volume discounts reducing costs to as low as $0.0085 per message.
Why choose Klaviyo over Omnisend?
• Superior revenue attribution tools that precisely measure campaign profitability
• Machine learning algorithms that forecast customer lifetime value, churn probability, and optimal engagement timing
• Competitive benchmarking features that compare your performance against industry standards
4. Moosend
Moosend has earned recognition in the email marketing industry as a cost-effective platform that doesn't compromise on functionality. The service provides a solid foundation for businesses seeking powerful marketing tools without breaking the budget.
The platform boasts an extensive library of over 100 mobile-optimized templates alongside an intelligent content creation assistant that helps polish your messaging, reducing the need for external design resources.
Moosend prioritizes email deliverability through comprehensive reputation monitoring, implementing proper email authentication protocols like SPF and DKIM, and maintaining automated list hygiene by managing bounced emails and dormant subscribers.
Top features
• Automated email and SMS marketing workflows
• Smart personalization powered by artificial intelligence
• Professional email template collection
• Campaign optimization through split testing
• Live analytics and performance monitoring
• Custom landing page builder
• Subscriber list maintenance and cleanup utilities
• Transactional email capabilities
Pricing
While Moosend doesn't provide a permanent free option, all subscription tiers include a comprehensive 30-day trial period.
Plans begin at $9 monthly with costs adjusting based on subscriber count. Every paid tier includes unlimited email sending, while the enhanced Moosend+ package allows customization with premium features including transactional emails, dedicated IP addresses, and detailed reporting.
Why choose Moosend over Omnisend?
• All subscription levels include unlimited email sending, contrasting with Omnisend's usage-based restrictions
• More intuitive automation workflow builder for creating custom email sequences
• Sophisticated list hygiene tools that automatically remove unengaged subscribers to boost deliverability rates
5. Mailchimp
Mailchimp holds the distinction of being the most widely adopted email marketing platform globally, backed by more than two decades of industry experience and continuous innovation.
The platform offers a unified approach to email and SMS marketing, featuring sophisticated targeting capabilities, comprehensive reporting tools, and adaptable templates that work across both communication channels.
While Mailchimp serves as an excellent choice for emerging businesses, it's worth noting that subscription costs can escalate rapidly as your contact database expands.
Top features
• Automated email and SMS campaign management
• Intelligent AI-powered marketing recommendations
• Ready-made customer journey templates
• Split testing capabilities
• Customizable landing page creation
• Real-time performance analytics
Pricing
Mailchimp's subscription plans begin at $13 monthly, supporting up to 10 email sends per subscriber.
Access to premium features such as dynamic content, behavioral targeting, and advanced segmentation starts at $20 monthly, permitting up to 12 messages per contact.
SMS messaging begins at $0.02 per message, with bulk pricing reducing costs to $0.0055 per message for high-volume users.
Why choose Mailchimp over Omnisend?
• Intelligent AI recommendations that automatically optimize subject lines, message content, and delivery timing • Advanced multivariate testing provides deeper insights by evaluating multiple campaign variables simultaneously • Comprehensive marketing suite including social media management, landing pages, and creative design tools
6. Remarkety
Remarkety specializes in email and SMS marketing solutions tailored specifically for online retail businesses, focusing on maximizing conversion rates and customer retention.
The platform excels in revenue-driving features like cart abandonment recovery campaigns and strategies for re-engaging inactive customers who haven't purchased recently.
A standout feature is Remarkety's predictive analytics engine, which forecasts potential revenue from individual campaigns, enabling businesses to focus resources on the most profitable marketing opportunities.
Top features
• Automated email and SMS marketing campaigns
• Predictive analytics powered by artificial intelligence
• Smart product recommendation engine
• Sophisticated audience segmentation tools
• Campaign performance testing capabilities
• Live revenue tracking and attribution
Pricing
Remarkety operates without a free tier, though prospective users can explore the platform through a 14-day trial period.
Subscription costs start at $25 monthly and scale according to list size. The comprehensive Starter Plan begins at $100 monthly, featuring unlimited email sending, brand customization options, and transactional email capabilities.
SMS messaging is available at $0.01 per message sent.
Why choose Remarkety over Omnisend?
• Intelligent product recommendation system that personalizes emails using browsing behavior and purchase history
• Comprehensive revenue attribution that tracks the exact financial impact of email and SMS marketing efforts
• Real-time discount code generation that creates personalized offers to increase conversion rates
7. ActiveCampaign
ActiveCampaign has earned recognition as a leading email and SMS marketing solution, distinguished by its sophisticated automation capabilities and integrated customer relationship management system.
What sets ActiveCampaign apart from many competitors is its fusion of email marketing with advanced sales automation functionality, enabling businesses to qualify leads, monitor customer interactions, and streamline follow-up processes.
The platform also provides extensive integration capabilities with over 900 third-party applications-significantly more than Omnisend's offerings-granting businesses access to specialized tools across various industries.
Top features
• Comprehensive email and SMS automation workflows
• Integrated CRM system with intelligent lead scoring
• Dynamic content personalization capabilities
• Smart sending optimization and AI-enhanced insights
• Campaign performance testing and optimization
• Multi-platform marketing (email, SMS, website messaging)
Pricing
ActiveCampaign's email marketing subscriptions begin at $15 monthly, with a 14-day trial period for new users.
Each subscription tier provides access to increasingly advanced features, allowing businesses to select the plan that best matches their operational requirements.
Why choose ActiveCampaign over Omnisend?
• Superior automation capabilities with complex multi-step workflows and conditional branching logic • Built-in CRM functionality with lead qualification features ideal for businesses requiring sales process automation • Broader marketing channel support, including website messaging and in-app communication tools
8. MailerLite
MailerLite positions itself as an affordable email marketing solution specifically designed for small businesses, emerging companies, and content creators. It represents an excellent consideration for those seeking a more economical alternative to Omnisend.
The platform combines a clean, intuitive user interface with robust automation and customization capabilities, making advanced email marketing accessible to users of all skill levels.
MailerLite extends beyond traditional email and SMS marketing by incorporating landing page creation, popup builders, and website development tools, transforming it into a comprehensive, all-in-one marketing solution.
Top features
• Automated email and SMS marketing sequences
• Intuitive drag-and-drop email design interface
• Professional email template library
• Sophisticated subscriber segmentation
• Campaign optimization through split testing
• Integrated landing page and website creation tools
Pricing
MailerLite stands among the most budget-friendly email marketing platforms available.
The complimentary plan accommodates 1,000 subscribers and permits 12,000 monthly email sends.
Paid subscriptions commence at $9 monthly, providing unlimited email sending, landing page creation tools, and digital product sales capabilities.
The Enhanced Plan starts at $18 monthly, incorporating custom HTML editing, popup creation, and AI-assisted content writing features.
SMS services are priced at $0.014 per message.
Why choose MailerLite over Omnisend?
• Extensive free plan supporting 1,000 subscribers with 12,000 monthly emails
• Streamlined drag-and-drop interface that accelerates email design and deployment
• Integrated landing page and website building capabilities that extend marketing reach
9. Constant Contact
Constant Contact has established itself as a reliable email marketing platform recognized for its user-friendly approach and exceptional customer service quality.
The platform caters specifically to small businesses, nonprofit organizations, and event coordinators who need straightforward yet effective marketing solutions without unnecessary complexity.
In addition to standard email and SMS capabilities, Constant Contact incorporates social media management, comprehensive event planning tools, and website creation features. While it may not offer the deepest automation capabilities, its strength lies in simplicity and ease of use, making it particularly appealing to marketing newcomers.
Top features
• Automated email and SMS campaign creation
• User-friendly drag-and-drop email builder
• AI-powered content creation assistance
• Comprehensive event planning and management tools
• Social media scheduling and advertising integrations
• Live performance tracking and analytics
Pricing
The basic subscription tier starts at $12 monthly but comes with feature limitations, including restricted email scheduling and only one custom audience segment.
For complete functionality access, premium plans begin at $80 monthly, featuring advanced automation capabilities and support for up to 24 emails per subscriber.
SMS marketing functionality is available through add-on packages.
Why choose Constant Contact over Omnisend?
• Comprehensive event management capabilities make it perfect for businesses that regularly host events
• Social media scheduling and advertising integrations create a more expansive marketing toolkit
• Beginner-oriented platform featuring simplified automation and an easily navigable interface
10. GetResponse
GetResponse distinguishes itself as a comprehensive marketing platform that extends far beyond traditional email by enabling users to generate revenue through online course creation, subscription-based newsletters, and webinar hosting.
The platform's intuitive drag-and-drop email builder enables rapid creation of professional-looking emails, while its AI-powered features, enhanced by ChatGPT technology, can generate compelling email content and images using simple keyword inputs.
Top features
• Automated email and SMS marketing workflows
• AI-enhanced campaign optimization and performance tuning
• Sales funnel builder and conversion tracking
• Professional webinar hosting capabilities
• Intuitive drag-and-drop email design interface
• Sophisticated audience segmentation tools
Pricing
Subscription plans begin at $19 monthly, providing unlimited email sending, automation capabilities, and landing page creation tools.
Higher-tier plans unlock newsletter monetization tracking, making it ideal for businesses offering premium subscription content.
Course creators can access the specialized Creator package starting at $69 monthly, which includes unlimited course hosting, webinar capabilities, and mobile app access for students.
Every subscription tier includes a comprehensive 30-day trial period.
Why choose GetResponse over Omnisend?
• GetResponse provides professional webinar hosting capabilities that Omnisend doesn't offer
• Integrated sales funnel builders that guide prospects through structured conversion processes
• Extensive marketing toolkit including popup creators, live chat support, and advanced lead capture mechanisms
Omnisend Alternatives Comparison Table
| Platform | Free Tier | Entry Price | Primary Advantage | Ideal For |
|---|---|---|---|---|
| SelfMailKit | 5,000 monthly emails | $21.50 for 25k emails | Native inbox + unified pricing | Budget-focused businesses |
| Brevo | 300 daily emails | $9/month | Multi-platform communication | Expanding businesses |
| Klaviyo | 250 subscribers | $20/month | Ecommerce AI analytics | Online retail brands |
| Moosend | 30-day trial only | $9/month | Unlimited email sending | Small to medium businesses |
| Mailchimp | 500 subscribers | $13/month | Industry recognition | Marketing newcomers |
| Remarkety | 14-day trial only | $25/month | Ecommerce performance analytics | Online retailers |
| ActiveCampaign | 14-day trial only | $15/month | CRM integration | Sales-focused teams |
| MailerLite | 1,000 subscribers | $9/month | User-friendly simplicity | Content creators |
| Constant Contact | No free option | $12/month | Event planning tools | Event coordinators |
| GetResponse | 30-day trial only | $19/month | Webinar capabilities | Course instructors |
Choose the best Omnisend alternative for your business
While Omnisend certainly provides reliable email marketing capabilities for ecommerce businesses, it's far from the only viable solution available today.
The platform may not align perfectly with every business model, particularly those operating outside the ecommerce space or requiring more diverse marketing functionalities.
Selecting an appropriate marketing platform can significantly impact customer engagement levels, strengthen brand loyalty, and ultimately increase revenue generation. Given these potential benefits, it's valuable to carefully evaluate these Omnisend alternatives to identify the solution that best supports your organization's future expansion goals.
For businesses prioritizing exceptional value and innovative features, SelfMailKit emerges as the standout choice with its integrated inbox functionality, comprehensive pricing model, and substantial cost advantages. Whether you're launching a new venture or scaling an established business, SelfMailKit's balance of affordability and sophisticated capabilities makes it an intelligent investment for contemporary email marketing needs.
Frequently Asked Questions
How does SelfMailKit differ from Omnisend?
SelfMailKit provides a unique native email inbox integrated directly into the platform, enabling users to send, receive, and respond to emails from a single dashboard. Additionally, it consolidates all email types (transactional, marketing, newsletters) under one pricing structure, delivering significantly better value than Omnisend's segmented pricing approach.
Is it possible to transfer data from Omnisend to these alternatives?
Absolutely! Most email marketing platforms provide migration support and can import subscriber data through CSV exports from Omnisend. SelfMailKit includes complimentary migration assistance to ensure a smooth transition process.
Which alternative provides the most cost-effective solution?
SelfMailKit delivers outstanding value through its generous free plan (5,000 monthly emails) and affordable paid options beginning at $16 monthly. The comprehensive inclusion of all email types and native inbox features provides substantially more value than competing platforms.
Do these alternatives work with ecommerce platforms?
Yes, most alternatives provide ecommerce compatibility through APIs and webhook integrations. SelfMailKit's API-centric design ensures smooth integration with any ecommerce system.
How do deliverability rates compare to Omnisend?
All featured alternatives maintain excellent deliverability performance. SelfMailKit utilizes AWS SES infrastructure with automated domain configuration and authentication protocols, ensuring superior inbox placement rates that match or exceed Omnisend's performance.
Ready to switch from Omnisend? Start your free SelfMailKit account today and experience the difference of having a native inbox and all email types included at an unbeatable price.
About this comparison: This comprehensive analysis of Omnisend alternatives was compiled and written on June 13, 2025. All pricing information, features, and platform capabilities were accurate as of this date. For the most up-to-date information, please visit the respective platform websites or SelfMailKit.com for current details.