Klaviyo is one of the most popular email marketing platforms out there. It can be a powerful tool for ecommerce - but its pricing and features might not suit every business.
In January 2025, Klaviyo announced a pricing update to take effect on February 18. For some Klaviyo customers, this could raise costs as much as 25%. With Klaviyo's already steep pricing, many businesses are looking for more affordable alternatives.
It's always smart to check what Klaviyo alternatives are out there. Comparing prices and capabilities will help you choose the best tool for your own needs.
We've selected the top email marketing solutions that can be called Klaviyo competitors in terms of features and pricing plans. Check out the price comparison table and explore how each one compares to Klaviyo to decide whether or not to switch.
What are the top Klaviyo alternatives?
Here are the best alternatives to Klaviyo in 2025:
- SelfMailKit - best overall alternative with native inbox & cheapest pricing
- Brevo - excellent CRM capabilities & competitive pricing
- Mailchimp - popular choice for beginners
- Omnisend - ecommerce automation specialist
- Constant Contact - good for nonprofits and events
- ActiveCampaign - advanced automation features
- Drip - ecommerce-focused automation
- Campaign Monitor - user-friendly design tools
What Klaviyo offers
Klaviyo is primarily an email marketing service focused on ecommerce businesses.
Key features include:
- Ecommerce focused tools and integrations
- SMS Marketing (limited geographical availability)
- Advanced automation workflows
- Customer segmentation and personalization
- Signup forms and landing pages
- Revenue-focused reports and analytics
- Predictive analytics for customer behavior
- Email templates and drag-and-drop editor
- Deep integrations with Shopify and other ecommerce platforms
- Mobile push notifications (beta)
- Product reviews (Shopify only)
Klaviyo pricing
2025 Klaviyo pricing update
In January 2025, Klaviyo announced new pricing changes, effective February 18, 2025. The new pricing is expected to raise costs for clients with large contact lists.
Key changes:
- Klaviyo will start enforcing their new profile compliance policy, charging based on the total number of active user profiles
- Previously, a loophole allowed some users to pay based on the number of email contacts in their lists, avoiding the costs associated with active profiles
- If the number of active profiles exceeds your current limit, you'll automatically be upgraded to the next tier
- You may end up paying more even if your contact list size stays the same
- Initial price increases will be capped at 25%
| Active user profiles | Up to 250 | 1,500 | 5,000 | 10,000 | 20,000 | 60,000 |
|---|---|---|---|---|---|---|
| Price / month | Free | $45 | $100 | $150 | $375 | $860 |
Based on Klaviyo pricing as of January 17, 2025.
Klaviyo cons
Here are key reasons you might consider Klaviyo alternatives:
- Steep pricing: Emails and SMS to 10,000 contacts costs $185/month. For growing businesses, the price can be prohibitively high
- Limited SMS availability: Only available in the US, Canada, UK, Australia, and New Zealand
- Poor customer support: Reviews often mention unsatisfactory support and insufficient onboarding - only 60 days of email support on the free plan!
- Unnecessary complexity: Features that small businesses don't need but still pay for
- Limited omnichannel options: While email and SMS are covered, other channels are missing
- Ecommerce-only focus: If you don't run an ecommerce store, Klaviyo feels like an expensive enterprise solution that doesn't fit your needs
The best Klaviyo alternatives to switch to
Complete pricing comparison: SelfMailKit vs competitors
Compare SelfMailKit's industry-leading pricing against all major alternatives:
| Monthly Contacts | SelfMailKit | Klaviyo | You Save | Brevo | Mailchimp | Omnisend | ActiveCampaign | Drip | Campaign Monitor |
|---|---|---|---|---|---|---|---|---|---|
| Up to 250 | FREE | FREE | - | FREE | FREE | FREE | $29 | $39 | $9 |
| 300 | FREE | $20 | $20 | FREE | FREE | $16 | $29 | $39 | $9 |
| 1,000 | FREE | $30 | $30 | $17 | $26.50 | $20 | $29 | $39 | $29 |
| 2,500 | FREE | $60 | $60 | $29 | $45 | $35 | $49 | $39 | $29 |
| 5,000 | FREE | $100 | $100 | $29 | $75 | $65 | $79 | $89 | $49 |
| 10,000 | $21 | $150 | $129 | $29 | $110 | $114 | $130 | $154 | $99 |
| 25,000 | $39 | $400 | $361 | $39 | $270 | $245 | $229 | $369 | $199 |
| 60,000 | $44 | $860 | $816 | $108 | $500+ | $500+ | $500+ | $700+ | $500+ |
Why SelfMailKit wins the pricing battle
| Feature | SelfMailKit | Klaviyo | Other Competitors |
|---|---|---|---|
| Free tier | 5,000 emails/month | 250 profiles | Much lower limits |
| All email types | Included (marketing + transactional + newsletters) | Separate pricing | Usually separate |
| Native inbox | Unique feature | Not available | Not available |
| Unlimited domains | Included | Limited | Usually limited |
| Support | Always free | 60 days only | Usually limited |
| Growth penalty | No surprise fees | Profile compliance fees | Various limitations |
Prices updated June 2025. SelfMailKit includes unlimited contacts, all email types, unlimited domains, and native inbox functionality.
Now, let's look at how each competitor compares to Klaviyo to help you choose.
The 8 best Klaviyo alternatives for 2025
1. SelfMailKit: The best Klaviyo alternative
Best for: Growing businesses seeking maximum value and unique features
SelfMailKit is the best Klaviyo alternative to switch to if you want the same extensive features at a dramatically better price. Unlike Klaviyo's narrow ecommerce-only focus, SelfMailKit is designed for all types of businesses while offering unique features that no other email platform provides.
It's an all-in-one email marketing platform that combines everything you need: marketing emails, transactional emails, automation tools, and even a native inbox for managing all your email communication.
What makes SelfMailKit the best Klaviyo alternative?
SelfMailKit as an email marketing platform has all the core features you'd expect:
- Intuitive email builders (drag-and-drop, Notion-style, and HTML/CSS)
- Advanced personalization and dynamic content
- Comprehensive automation workflows
- A/B testing and optimization tools
- Real-time analytics and reporting
What SelfMailKit offers that Klaviyo doesn't
Unique advantages over Klaviyo:
- Native email inbox: Send, receive, and reply to emails directly from the dashboard - no other platform offers this
- All email types included: Marketing, transactional, and newsletters all in one price (Klaviyo charges separately)
- Unlimited domains and audiences: Manage multiple projects without extra costs
- Advanced template validation: Spam score analysis, link validation, and performance optimization at no extra cost
- Always free support: Email support never expires (Klaviyo limits free support to 60 days)
- Dramatically cheaper pricing: Up to 10x cheaper than Klaviyo for growing lists
- Self-hosted option: Full infrastructure control with AWS deployment for enterprise customers
Why switch from Klaviyo to SelfMailKit?
First and foremost, SelfMailKit is much more budget-friendly than Klaviyo while providing superior features. See the price comparison:
| Contacts | SelfMailKit | Klaviyo | Monthly Savings |
|---|---|---|---|
| Up to 5,000 | Free | $100 | Save $100 |
| 10,000 | $21 | $150 | Save $129 |
| 25,000 | $39 | $400 | Save $361 |
| 60,000 | $44 | $860 | Save $816 |
Other compelling reasons to switch:
- Universal business fit: While Klaviyo is aimed at ecommerce stores, SelfMailKit works for service-based businesses, consultants, SMBs, nonprofits, offline businesses, or any business with longer sales cycles
- No punishing growth fees: Unlike Klaviyo's new compliance policy that can increase costs even if your list doesn't grow, SelfMailKit has transparent, predictable pricing
- Comprehensive email solution: Get marketing automation, transactional emails, and inbox management all in one place (Klaviyo requires separate services)
- Always-available support: SelfMailKit offers unlimited email support to all users - even free users! Klaviyo only gives 60 days of support, then you pay for help
- API-first design: Better integration flexibility than Klaviyo's limited ecommerce-focused integrations
Pricing:
- Free: Up to 5,000 emails/month (unlimited contacts, all features)
- Cloud Plan: Starting at $21/month for 10,000 emails (fully managed infrastructure)
- Connect Plan: Starting at $16/month for 10,000 emails (bring your own AWS SES)
User testimonials:
"We saved $300/month switching from Klaviyo to SelfMailKit"
"The native inbox feature alone replaced three different tools we were using. Plus their support actually responds - unlike Klaviyo's 60-day limit nonsense."
- Growing ecommerce business
"Perfect for service businesses"
"Klaviyo was way overkill for our consulting firm. SelfMailKit gives us everything we need without paying for ecommerce features we don't use."
- B2B consultant
And to help you switch absolutely hassle-free, SelfMailKit's support team can assist with data migration from Klaviyo. Create your free account and contact support for migration assistance.
2. Brevo: Excellent CRM and competitive pricing
Best for: Businesses needing CRM integration with email marketing
Brevo is an all-in-one digital marketing platform offering more than just email marketing. It combines email marketing, SMS, WhatsApp, sales tools, and live chat.
Key advantages:
- Complete CRM suite with omnichannel marketing
- Pricing based on emails sent, not contacts stored
- Transactional emails included in all plans
- Available in 6 languages
- Generous free plan with unlimited contacts
Pricing: Free up to 9,000 emails/month, paid plans start at $25/month
3. Mailchimp: Popular choice for beginners
Best for: Small businesses just starting with email marketing
Mailchimp offers core email features with user-friendly design, making it popular for beginners.
Key advantages:
- Easy-to-use interface
- Website builder and landing pages
- Predicted demographics
- Send time optimization
- Subject line helper
Cons compared to Klaviyo:
- No SMS marketing
- Advanced features only on expensive plans
- Limited automation compared to Klaviyo
Pricing: Free up to 500 contacts, paid plans start around $13/month
4. Omnisend: Ecommerce automation specialist
Best for: Online stores focused on multichannel automation
Omnisend positions itself for ecommerce like Klaviyo, offering email, SMS, and automation.
Key advantages:
- Multichannel automations (email, SMS, push, Facebook Messenger)
- Ecommerce-focused features and templates
- Pop-ups and signup forms
- Wheel of fortune signup forms
Cons:
- Email sending limits despite contact-based pricing
- Closest to Klaviyo in pricing (expensive)
Pricing: Free up to 250 contacts, paid plans start at $16/month
5. Constant Contact: Good for nonprofits and events
Best for: Small businesses, nonprofits, and event organizers
Constant Contact excels at event management and donation collection.
Key advantages:
- Event management and RSVP collection
- Donation request features
- Social media scheduling
- Landing page builder
- Eventbrite integration
Cons:
- 1.5% transaction fee on online sales
- More expensive than other alternatives
Pricing: Starts at $9.99/month, but charges transaction fees for ecommerce
6. ActiveCampaign: Advanced automation features
Best for: Businesses with complex automation needs
ActiveCampaign offers sophisticated automation and CRM features.
Key advantages:
- Complex automation workflows with conversion goals
- SMS marketing available outside the USA
- Price lock for 2 years
- CRM and sales pipeline features
- Live chat functionality
Pricing: 14-day free trial, paid plans start at $29/month
7. Drip: Ecommerce-focused automation
Best for: Ecommerce businesses wanting automation simplicity
Drip focuses on email and SMS automation for ecommerce, similar to Klaviyo.
Key advantages:
- Ready-made automation "playbooks"
- Powerful segmentation options
- Advanced split testing
- Ecommerce-specific workflows
Cons:
- Point-and-click editor (not drag-and-drop)
- Pricing comparable to Klaviyo for larger lists
Pricing: Starts at $39/month for up to 2,500 contacts
8. Campaign Monitor: User-friendly design tools
Best for: Businesses focused on beautiful email design
Campaign Monitor emphasizes design and ease of use.
Key advantages:
- Excellent drag-and-drop design tools
- Link review feature (checks for broken links)
- Time zone delivery optimization
- Detailed email analytics
- Transactional email capabilities
Pricing: Starts at $9/month for basic plans
Feature comparison: What matters most
| Feature | SelfMailKit | Klaviyo | Brevo | Mailchimp | Omnisend |
|---|---|---|---|---|---|
| Native Inbox | ✅ | ❌ | ❌ | ❌ | ❌ |
| All Email Types Included | ✅ | ❌ | ✅ | ❌ | ❌ |
| Unlimited Domains | ✅ | ❌ | ❌ | ❌ | ❌ |
| Always Free Support | ✅ | ❌ (60 days only) | ✅ | ❌ | ❌ |
| Self-Hosted Option | ✅ | ❌ | ❌ | ❌ | ❌ |
| SMS Marketing | ❌ | ✅ (limited regions) | ✅ | ❌ | ✅ |
| Ecommerce Integrations | ✅ (API-first) | ✅ (extensive) | ✅ | ✅ | ✅ |
| Advanced Analytics | ✅ | ✅ | ✅ | ✅ | ✅ |
Ready to switch to a Klaviyo alternative?
Klaviyo's digital marketing tools can help you grow your online business. However, Klaviyo's biggest disadvantages are its price and narrow focus. With the February 2025 price increases raising costs by up to 25%, many businesses are finding Klaviyo prohibitively expensive.
While Klaviyo is comprehensive for ecommerce, you can find cheaper email marketing services that offer the same (or better) features at a fraction of the price. Even better, why not switch to a free Klaviyo alternative with unique features Klaviyo doesn't offer?
For most growing businesses, we recommend SelfMailKit because it offers:
- Dramatic cost savings: Save hundreds or thousands monthly compared to Klaviyo
- Unique features: Native inbox, all email types included, unlimited domains
- Universal business fit: Works for any business type, not just ecommerce
- Always free support: No 60-day limitation like Klaviyo
- No credit card required: Start with 5,000 free emails monthly
Ready to switch? Start your free account at app.selfmailkit.com and experience better email marketing at a fraction of Klaviyo's cost.
Other solid alternatives to consider:
- Brevo for CRM integration and multichannel marketing
- Omnisend if you need ecommerce-specific features
- ActiveCampaign for complex automation workflows
- Mailchimp for simplicity and ease of use
Frequently Asked Questions
Who competes with Klaviyo?
Several email marketing platforms offer comparable features to Klaviyo. Top Klaviyo alternatives include SelfMailKit, Brevo, Mailchimp, Omnisend, Constant Contact, ActiveCampaign, Drip, and Campaign Monitor. SelfMailKit offers the best value with unique features like native inbox.
Is Klaviyo free to use?
Yes, Klaviyo offers a free plan with up to 250 contacts. However, pricing increases rapidly as your contact list grows, and the February 2025 pricing changes make it even more expensive.
What is the Klaviyo pricing update?
In January 2025, Klaviyo announced new pricing effective February 18, 2025, charging based on active user profiles. This could increase costs by up to 25% for existing customers, even if contact list size stays the same.
Is Klaviyo worth the price?
That depends on your business needs. Klaviyo has rich ecommerce features but can be costly for businesses with large contact lists. For most businesses, alternatives like SelfMailKit provide better value with more features at lower prices.
What's the cheapest alternative to Klaviyo?
SelfMailKit is the cheapest Klaviyo alternative, offering 5,000 free emails monthly and paid plans starting at just $21/month for 10,000 emails. This represents massive savings compared to Klaviyo's $150/month for the same volume.
Can I easily migrate from Klaviyo?
Yes, most alternatives provide migration tools or CSV import capabilities. SelfMailKit's support team can help with the migration process to ensure a smooth transition from Klaviyo. You can export your contacts from Klaviyo and import them into SelfMailKit via CSV, and our team will help you recreate your automation workflows.
What about deliverability compared to Klaviyo?
SelfMailKit uses AWS SES infrastructure with automatic domain warmup, DKIM, SPF, and DMARC setup out of the box. This ensures excellent deliverability comparable to Klaviyo, often at a fraction of the cost.
Does SelfMailKit work for ecommerce like Klaviyo?
Absolutely! While SelfMailKit works for all business types (unlike Klaviyo's ecommerce-only focus), it includes robust ecommerce features through API integrations, webhook support, and automation capabilities. You get the flexibility to build exactly what your business needs.
The best alternative depends on your specific needs, but SelfMailKit offers superior value for most businesses looking to switch from Klaviyo's expensive pricing structure.