Top AI Email Writing Tools & How SelfMailKit Stands Out

The emergence of AI-powered email writing tools has revolutionized how marketers and businesses approach email communication. No more staring at blank screens wondering how to craft the perfect message.

Professional emails demand clarity and warmth without overthinking every phrase. Marketing campaigns need messages that are compelling, persuasive, and capture attention instantly. The constant pressure to create engaging content can be overwhelming, especially when you need to maintain email deliverability standards.

What if you had an intelligent writing companion that could handle all the heavy lifting? That's the power of artificial intelligence in email creation.

AI-enhanced email marketing tools are transforming how we save time, boost creativity, and ensure every message resonates with recipients. The recent surge of intelligent writing assistants is revolutionizing the digital communication landscape.

Looking for the right AI writing tool but don't know where to begin? We've researched and tested the leading AI email writing platforms to guide your decision.

Table of contents

1. What makes an AI email writing tool effective?
2. How AI transforms email creation workflows
3. Leading AI email writing platforms
4. Getting started with AI email assistance

What makes an AI email writing tool effective?

An AI email writing assistant leverages artificial intelligence technologies, including natural language processing (NLP) and machine learning algorithms, to help users create compelling email content efficiently.

These intelligent writing platforms can generate text, suggest improvements, and adapt language to match different communication styles and objectives.

Remember that AI email generation tools continue evolving rapidly. It's advisable to use AI-generated content as a foundation rather than final output. Always review and refine suggested content while fact-checking any AI-generated information.

How AI transforms email creation workflows

When utilized effectively, AI tools become invaluable assets for everything from personal communication to business correspondence and marketing outreach. While our primary focus centers on AI writing assistants for email campaigns, artificial intelligence offers applications extending far beyond digital marketing.

Here are practical ways to integrate AI writing assistants into your email workflows.

Content generation capabilities

Email communication represents an ideal application for generative AI. With proper prompting, AI can create everything from compelling subject lines to comprehensive body content, streamlining the entire creation process.

Beyond generating complete email drafts, AI excels at enhancing existing content's clarity, tone, and professionalism.

Workflow automation

AI systems can be trained to automate your most time-intensive tasks, including drafting appropriate responses and scheduling follow-up communications.

Many AI email assistants provide advanced features for email automation workflows and dynamic personalization capabilities.

Email analysis and optimization

AI tools can summarize email content, extracting key points for future reference and strategic planning.

Advanced systems analyze tone, intent, and context within your emails—even suggesting optimized responses based on communication patterns. This is particularly valuable for transactional emails that require consistent messaging.

The potential is vast: AI offers extensive benefits for writing superior emails and optimizing email management processes.

Leading AI email writing platforms

Ready to enhance your email marketing efforts? Here are the top AI-powered email tools worth considering.

1. SelfMailKit

SelfMailKit has developed cutting-edge features to help customers maximize their email marketing potential. Our platform combines user-friendly tools with powerful AI capabilities, including advanced email builders and extensive template libraries.

Our integrated AI Writing Assistant has emerged as a standout feature, offering:

AI Writing Assistant

Our innovative AI writing assistant provides intelligent content suggestions to improve clarity, fix grammar, and adjust content length. Simply select text and choose from suggested improvements.

Key Features:

• Improve Writing: Enhance clarity and flow of your content automatically
• Fix Grammar: Correct grammar and spelling errors instantly
• Make Shorter: Condense text while preserving key information
• Make Longer: Expand content with relevant details and context
• Custom Instructions: Add your own prompts for specific writing needs
• Context-Aware: Suggestions adapt to your email's tone and purpose

How It Works:

1. Select any text in your block editor
2. Click the "Ask AI" button that appears
3. Choose from pre-built options or add custom instructions
4. Watch as AI transforms your content in seconds

Use our AI assistant to:

• Create compelling subject lines that increase open rates. Request different variations with prompts like "Make it more engaging," "Add personalization," or "Keep it concise."

• Generate complete email content from scratch. Create compelling headlines, body paragraphs, and call-to-action buttons with AI assistance.

• Refine existing content. Select content blocks for improvement—our AI can translate content or adjust the tone to match your brand voice.

We leverage our own AI Marketing agent for internal campaigns. Here's how we used it to develop compelling subject lines for our monthly newsletter edition.

Pros

• Simplicity and ease of use. SelfMailKit's greatest strength lies in its intuitive design. The AI assistant is remarkably user-friendly, making it accessible for both beginners and experienced marketers.

• Integrated functionality. No need to switch between platforms. The AI assistant enables direct email generation within SelfMailKit's environment, creating seamless content workflows.

• Comprehensive analytics. Writing emails represents just one aspect—tracking performance matters equally. SelfMailKit provides real-time campaign monitoring, including click-through rates, open rates, and deliverability metrics.

• Integration with SelfMailKit's comprehensive tools and plugins. Beyond email, SelfMailKit offers multi-channel capabilities (SMS, push notifications, live chat) and popular integrations (WordPress, Shopify, and more).

Cons

• Focused AI models. SelfMailKit excels for users seeking straightforward, effective AI writing features. Those requiring more advanced language models might prefer specialized AI platforms.

• Comprehensive marketing suite. Some features may exceed requirements for users exclusively seeking AI-powered content generation.

Pricing

Experience SelfMailKit's AI features through our free plan, including up to 5,000 emails per month.

Paid plans start at $16/month for 10,000 emails, including all platform features, automation tools, and unlimited daily sending.

We understand SelfMailKit doesn't suit every requirement, which is why we encourage trying it yourself.

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2. Google Gemini AI

Google Gemini integrates AI-powered features directly into Gmail, helping users draft emails, summarize conversations, and edit messages for improved clarity and tone.

To use Gemini in Gmail, click "Help me write" to draft new emails using free-form prompts. The "Polish" feature refines existing drafts with options like "Formalize," "Elaborate," or "Shorten," adjusting tone and length accordingly.

Gemini also provides email summarization capabilities, helping users understand key points and respond efficiently.

We tested Gemini extensively and found it valuable for both business and personal communication. However, for bulk email campaigns, dedicated platforms offer better features.

Pros

• Intuitive interface. From a user experience perspective, Gemini excels. Suggested prompts prove helpful, and the "Help me write" button is easily accessible.

• Enhanced productivity. Gemini simplifies numerous email-related tasks, from drafting responses to locating attachments.

• Seamless integration. Integrated smoothly into Gmail and Google Workspace tools, Gemini provides effortless user experiences.

Cons

• Limited email marketing features. Gemini isn't part of a dedicated email marketing platform. It lacks advanced design, segmentation, or personalization features, making it less suitable for marketing campaigns.

• Privacy considerations. While powerful, Gemini raises data privacy concerns. Users must grant Gemini access to Gmail and Workspace content, with some data potentially used beyond immediate control.

Pricing

Gemini AI offers free access with limited features for personal Gmail accounts.

Full Gemini integration primarily targets Business and Enterprise Workspace accounts, starting at $7/user/month.

3. ChatGPT by OpenAI

Regarding generative AI leadership, ChatGPT remains at the forefront. It excels as an email writing assistant, with advanced language models (like GPT-4) producing natural, human-like text.

Like all AI-powered tools, input quality determines output excellence. Strategic prompting combined with email A/B testing makes compelling campaigns more achievable.

When creating content, we find ChatGPT particularly valuable for brainstorming ideas and overcoming writer's block. Here's how we used ChatGPT to generate ideas for our monthly newsletter.

Pros

• Efficiency. ChatGPT rapidly generates content, drafts email campaigns, and responds to customers, freeing marketers for strategic planning and creativity.

• Cost-effectiveness. Using ChatGPT proves more affordable than hiring writing teams, automating content creation while reducing labor costs.

• Consistency. ChatGPT ensures consistent messaging across campaigns, maintaining brand voice while reducing human error risks.

Cons

• Generic messaging. Although ChatGPT generates text quickly, it may appear generic. Human oversight and creativity remain essential for creating impactful content.

• Limited email marketing features. ChatGPT alone doesn't provide HTML templates or core email marketing features. However, its language models integrate into external email marketing tools.

• Data concerns. Like all AI tools, double-checking generated information remains crucial. ChatGPT stores all prompts, questions, and queries, potentially including sensitive data used for AI model training. This is especially important for HIPAA-compliant email requirements.

Pricing

ChatGPT offers both free and paid plans. The free plan provides access to GPT-4o mini, suitable for general tasks and casual use.

Paid plans start at $20/month, unlocking GPT-4 access for more advanced and nuanced responses.

4. MailerLite

MailerLite represents an email marketing platform now offering integrated AI-powered tools.

The AI Writing Assistant helps create email content, adapting according to tone (Natural, Catchy, Professional, Persuasive) and content type (Title, Short Paragraph, Long Paragraph, Call-to-Action).

MailerLite also provides a Subject Line Generator, helping create compelling subject lines to improve open rates and avoid spam filters.

Pros

• Streamlined content creation. MailerLite enables users to generate email content and subject lines directly within their platform.

• Integrated email marketing tools. MailerLite offers comprehensive email marketing features, including automations, email segmentation, and intuitive email editors.

Cons

• Restricted AI access on lower plans. AI writing assistance requires the Advanced plan, starting at $18/month.

• Less advanced AI. MailerLite's email assistant may not produce content as sophisticated or nuanced as standalone tools like ChatGPT.

Pricing

MailerLite offers a free plan with limited features, excluding AI writing assistance.

AI features require upgrading to the Advanced plan, starting at $18/month.

5. Copy.ai

Copy.ai represents an AI-powered writing tool helping users generate compelling email content efficiently. By inputting specific prompts and context, you can create various email content types, including subject lines, body text, and compelling calls to action (CTAs).

The platform offers customizable templates and supports multiple tones and styles, enabling users to tailor messages for specific audiences.

We were particularly impressed with free workflow variety. For example, we tested the Repurpose Blog Post workflow with our email marketing content. Copy.ai instantly generated social media posts plus a marketing email.

Pros

• Time-saving capabilities. Copy.ai helps marketers create email content quickly and efficiently. Features like "SpeedWrite" enable email drafting in seconds with minimal input.

• Workflow templates. Copy.ai offers templates for various content types (blog posts, promotional emails, follow-ups) and supports copywriting frameworks like AIDA (Attention-Interest-Desire-Action) and PAS (Problem-Agitate-Solution).

• Flexible marketing tools. Copy.ai extends beyond email writing, offering additional tools like the Blog Wizard for diverse use cases.

Cons

• Higher pricing. Copy.ai's free plan has limitations. Paid plans cost more than other tools listed, potentially making pricing less accessible for small businesses or individual users.

• Limited email marketing features. Although Copy.ai is a dedicated marketing tool, it lacks some features available on email marketing platforms like analytics and CRM integration.

Pricing

Copy.ai's free plan includes one user seat, 2,000 words in chat, and access to limited language models (ChatGPT 3.5 & Claude 3).

Unlimited words and latest language model access require upgrading to plans starting at $49/month.

6. Jasper

Jasper represents an AI-powered writing assistant designed to help users create high-quality email content efficiently.

Through advanced language models, Jasper generates engaging subject lines, persuasive body text, and compelling calls to action (CTAs). The platform supports over 30 languages and offers various tones and styles, allowing users to align messages with brand voices.

Jasper's Edge & Chrome extension provides AI assistance across different platforms, making it excellent for drafting emails, blog posts, or social media updates.

Pros

• Extensive prompts and templates. Jasper offers over 50 templates designed for email marketing, aligned with AIDA (Attention-Interest-Desire-Action) and PAS (Problem-Agitate-Solution) frameworks.

• Multilingual support. Jasper supports 30+ languages, making it ideal for global campaigns.

• Comprehensive solutions. Jasper's functionalities extend beyond email marketing, with AI assistance for product descriptions, social media captions, and more.

Cons

• Higher pricing. Jasper's plans can be cost-prohibitive for some companies, starting at $39/month.

• Feature-rich platform. Jasper offers extensive features, making it unsuitable for teams seeking only AI email writing capabilities.

Pricing

Jasper offers a 7-day free trial, after which paid subscriptions are required.

Plans start at $39/month, with upgrades available for additional seats and advanced features.

7. Writesonic

Writesonic represents an AI-powered writing tool designed to assist users in creating various content types, including emails, with efficiency and ease.

The platform offers features tailored to enhance email writing, such as AI-generated subject lines, body content, and calls to action (CTAs).

Writesonic's strength lies in flexibility, offering over 70 AI templates and support for more than 25 languages. They provide tools for both short-form and long-form content generation, catering to various email marketing needs.

Comparing Writesonic to general tools like ChatGPT, we found Writesonic offered more tailored suggestions. We used it to generate content ideas for our newsletter, receiving numerous useful suggestions and CTAs that helped improve our email marketing performance.

Pros

• Wide email capabilities. Writesonic covers diverse marketing campaigns and empowers users to write high-converting email copy for newsletter campaigns.

• Integrations. Writesonic integrates with tools like Gmail, Slack, Notion, and Google Sheets, allowing users to draft emails directly within preferred platforms.

• Accessible pricing. Writesonic offers both free and affordable plans, making it suitable for smaller businesses and freelancers.

Cons

• Limited personalization. Although Writesonic supports brand voices, it lacks features necessary for creating highly personalized emails with advanced email segmentation.

• Limited design options. Writesonic focuses on generating quality text but requires external tools for visual design capabilities.

Pricing

Writesonic's free plan includes 1 seat, 25 credits, and limited access to language models (GPT-4o, Claude 3.5 Sonnet, & Claude 3 Opus).

Paid plans start at $16/month, including higher credits and full AI model access.

Getting started with AI email assistance

Selecting the optimal AI email writer involves evaluating several key factors to ensure tool alignment with specific requirements. Consider features, integrations, user experience, and pricing.

For small businesses and email marketers, SelfMailKit's built-in AI assistant represents an attractive option. Sign up free and discover how SelfMailKit helps craft efficient and effective email campaigns.

Build smarter email campaigns with SelfMailKit

Creating effective email campaigns requires combining strategic thinking with intelligent technology. Understanding your audience and crafting relevant content provides the foundation, while AI-powered tools ensure your messages resonate and drive results.

SelfMailKit offers comprehensive AI-enhanced tools and infrastructure designed for modern email marketing. The platform includes intelligent campaign builders, advanced segmentation capabilities, comprehensive analytics, and our innovative AI Writing Assistant that helps teams create and manage email campaigns more effectively. Learn more about why SelfMailKit is different from other platforms.

Whether you're sending your first campaign or managing millions of emails monthly, SelfMailKit provides the AI-powered flexibility and reliability required for email marketing success. The platform's developer-friendly approach makes integration seamless while maintaining the performance needed for growth.

Discover how SelfMailKit's AI capabilities can transform your email marketing with infrastructure designed for modern development teams and intelligent tools that enhance creativity and efficiency.